What is Blueprint to ’22?
Guided by Town & Ward Captains, Grassroots Organizers will recruit local volunteers to participate in 5 relational organizing and community building projects, one for every quarter leading up to the 2022 statewide election. Each quarterly project will support community partners and the groundwork they’re doing on the issues that matter most. Monthly trainings will supplement each project, helping Organizers build and expand their personal volunteer corps.
If every Grassroots Organizer recruits and maintains a network of 25 volunteers, Democrats will have a coalition of 50,000 volunteers ready to elect our candidates across the ballot in 2022.
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Blueprint to ‘22 emphasizes action, training, and relationship building.
The goal of Blueprint to ’22 is not to complete tasks or make calls, it’s to build relationships that last through 2022 and beyond. Through monthly trainings and skill-building sessions, each Organizer will develop the tools to mobilize their friends and family and form new connections with the community activists and volunteers that share our Democratic values. By 2022, each Town & Ward Captain and Grassroots Organizers will help Democrats:
Strengthen our coalition.
To win in 2022, we’ll need a strong coalition of support that reaches every part of Massachusetts. By mobilizing 25 people in 2,000 precincts across the Commonwealth, we’ll be able to meet the needs of each neighborhood individually and deliver our Democratic nominees a grassroots coalition of 50,000 volunteers after the primary. And, by engaging our networks now, we’ll become more effective messengers in election years.
Become strategic partners.
Through monthly trainings, Organizers will strengthen our campaign and organizing skills and help develop our outreach strategy ahead of 2022. From technology, to organizing, to communications, Grassroots Organizers won’t just learn the skills to help them complete their quarterly project, they’ll be empowered to design and manage their own outreach and engagement initiatives for years to come.
Demonstrate our shared values.
We’ll show our community what it means to be a Democrat by showing up for our allies and mobilizing them to effect real change. By partnering with community organizations, we’ll support the work that’s already happening across the Commonwealth and achieve our collective goal of electing Democrats down the ballot.